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Title details for Marketing Your Small Business For Dummies by Carolyn Tate - Available

Marketing Your Small Business For Dummies

by Carolyn Tate
ebook
Read a sample Read a sample

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

  • Know your target market — identify your ideal customers, and what, how and why they buy
  • Develop business and marketing plans — learn how to create them and why they're so important
  • Build effective databases — develop a database that creates business for you, without the headaches
  • Solidify your branding — create a unique brand and keep it fresh and exciting
  • Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
  • Master publicity — get your business in the media with the right message
  • Implement relationship marketing — develop and maintain networks to create new opportunities
  • Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
    • Expand title description text
    Series: Dummies Publisher: Wiley

    Kindle Book

    • Release date: July 13, 2010

    OverDrive Read

    • ISBN: 9781742469959
    • Release date: July 13, 2010

    EPUB ebook

    • ISBN: 9781742469959
    • File size: 4365 KB
    • Release date: July 13, 2010

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Created especially for the Australian customer!

    Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

    Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

  • Know your target market — identify your ideal customers, and what, how and why they buy
  • Develop business and marketing plans — learn how to create them and why they're so important
  • Build effective databases — develop a database that creates business for you, without the headaches
  • Solidify your branding — create a unique brand and keep it fresh and exciting
  • Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
  • Master publicity — get your business in the media with the right message
  • Implement relationship marketing — develop and maintain networks to create new opportunities
  • Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
    • Expand title description text
    Business Nonfiction
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: July 13, 2010

      OverDrive Read
      ISBN: 9781742469959
      Release date: July 13, 2010

      EPUB ebook
      ISBN: 9781742469959
      File size: 4365 KB
      Release date: July 13, 2010

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English
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