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Title details for Marketing on a Shoestring Budget by Deborah Pitel - Available

Marketing on a Shoestring Budget

by Deborah Pitel
ebook
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Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible.
Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the "trial and error" method. She covers:
  • Marketing Strategies for Museum Professionals or Anyone Promoting an Event
  • Expanding Your Audience with Little Money
  • Gaining Insight From Small Local Museums and Historic Sites
  • Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach
  • Creating an Website on a Small Budget

    • Examples of successful marketing tools from small museums and historic sites accompany each chapter.
    Expand title description text

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible.
    Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the "trial and error" method. She covers:
  • Marketing Strategies for Museum Professionals or Anyone Promoting an Event
  • Expanding Your Audience with Little Money
  • Gaining Insight From Small Local Museums and Historic Sites
  • Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach
  • Creating an Website on a Small Budget

    • Examples of successful marketing tools from small museums and historic sites accompany each chapter.
    Expand title description text
    Business Nonfiction
    Check Out What's Being Checked Out Right NowThe Ohio Digital Library is a program of the State Library of Ohio and is supported in whole or in part by federal Institute of Museum and Library Services funds, awarded to the State Library of Ohio.