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Title details for Customer Sense by Aradhna Krishna - Available

Customer Sense

by Aradhna Krishna
ebook
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

  • Creators

  • Publisher

  • Release date

    May 6, 2013

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781137346056

    • EPUB ebook

      • ISBN: 9781137346056
      • File size: 1779 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

  • Reviews

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Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English