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Title details for Change by Damon Centola - Wait list

Change

by Damon Centola
ebook
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How to create the change you want to see in the world using the paradigm-busting ideas in this brilliant big-idea book.​
"Utterly fascinating." —Adam Grant, organizational psychologist and bestselling author of Think Again
Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.
 
When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.
 
Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

  • Creators

  • Publisher

  • Release date

    January 19, 2021

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780316457347

    • EPUB ebook

      • ISBN: 9780316457347
      • File size: 3035 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English