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Title details for Be Your Own Brand by David McNally - Available

Be Your Own Brand

by David McNally
Karl D Speak
ebook
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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
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Publisher: Berrett-Koehler Publishers Edition: 2

Kindle Book

  • Release date: October 17, 2023

OverDrive Read

  • ISBN: 9781605098128
  • Release date: October 17, 2023

EPUB ebook

  • ISBN: 9781605098128
  • File size: 2609 KB
  • Release date: October 17, 2023

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction Economics

Languages

English

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Expand title description text
Business Nonfiction Economics
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