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Title details for American Sports in an Age of Consumption by Cory Hillman - Available

American Sports in an Age of Consumption

by Cory Hillman
ebook
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Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.
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Publisher: McFarland & Company, Inc., Publishers

Kindle Book

  • Release date: August 16, 2016

OverDrive Read

  • ISBN: 9781476624723
  • File size: 2705 KB
  • Release date: August 16, 2016

EPUB ebook

  • ISBN: 9781476624723
  • File size: 2705 KB
  • Release date: August 16, 2016

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Sociology Sports & Recreations Nonfiction

Languages

English

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.
Expand title description text
Business Sociology Sports & Recreations Nonfiction
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