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Title details for The Art of the Start 2.0 by Guy Kawasaki - Available

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki
Lindsey Filby
ebook
1 of 1 copy available
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1 of 1 copy available
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

  • Creators

  • Publisher

  • Release date

    March 3, 2015

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780698193635

    • EPUB ebook

      • ISBN: 9780698193635
      • File size: 6751 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      Starred review from March 15, 2015

      Kawasaki (Haas Executive Fellow, Univ. of California Berkley's Haas Sch. of Business; chief evangelist, online design service Canva; coauthor, The Art of Social Media) here fully revises and expands 2004's The Art of the Start. His goal is to "make entrepreneurship easier for you," and he does so by arranging this book within categories: Conception (the art of starting up); Activation (launching, leading, bootstrapping, fundraising, pitching); Proliferation (building a team, evangelizing, socializing, rainmaking--generating larger quantities of sales); and Obligation (how to become someone ethical, graceful, and admirable). This very practical guide takes readers through the steps needed to launch a successful business. Nitty-gritty topics covered include: regulatory compliance, how to raise seed capital, how to present a good demo to an audience of venture capitalists, selecting a name for the company, hiring employees and building the team, pitching the start-up and product, and effective use of social media. Each chapter includes a further-reading list and exercises (e.g., "go to websites of your favorite companies and try to find information about how to apply for grants and volunteer for the company"). Kawasaki also includes FAQs related to the start-up process and microchapters on subtopics, for example, "The Art of Leading" offers the minichapter "How To Manage your Board." VERDICT An excellent guide packed with valuable information for students, would-be entrepreneurs, and practicing entrepreneurs.--Lucy Heckman, St. John's Univ. Lib., Queens, NY

      Copyright 2015 Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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