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A Colorful Way of Living

How to Be More, Create More, Do More the Vera Bradley Way

ebook
1 of 1 copy available
1 of 1 copy available

From the co-founder of the Vera Bradley empire, a practical and inspiring book that shows women how to awaken their full potential, at any age.

"This place could use some color!" That's what Barbara Bradley said to her friend Pat during an airport layover. It was 1982 and all the women could see was a succession of drab, bulky suitcases. When they returned home to Indiana, Barbara and her business partner got out a few Simplicity patterns and a Singer sewing machine and set to work. And the Vera Bradley Company was born.
A Colorful Way of Living offers practical, inspiring advice to empower women of all ages to navigate life by the values that provide the foundation of the Vera Bradley empire. Women looking for the encouragement to start a new chapter, women balancing career and family, and new graduates entering the workforce will all benefit from the Baekgaard's learned wisdom has as it applies to career, life, and relationships. Lessons include "Noticing Every Detail," "Choosing Nice," and "Remembering Always—there's enough room for everyone."
In this highly readable book, Barbara Bradley Baekgaard shares the values that have helped her to thrive in business, health, and relationships—in every aspect of her personal and professional life.

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  • Reviews

    • Publisher's Weekly

      February 27, 2017
      This empowering offering is replete with practical strategies for leading a fulfilled life. In a breezy and friendly tone, Baekgaard, cofounder of the apparel and accessories line that bears her mother’s name, Vera Bradley, doles out sage advice. Her advice includes being unafraid to take chances (without that, the company wouldn’t exist, she insists), giving back (as she does with the Vera Bradley Foundation, a breast cancer charity), being ready to make friends anywhere, knowing your audience, and taking breaks. She calls her business strategy “ready, fire, aim”—meaning that if one always waited for the perfect market research and business plan, few companies would be created. Her business (and personal) style is inclusive, although she does note that on issues she’s passionate about, like having all departments of her company under one roof, she will stand firm. Baekgaard’s optimistic take on life and values-based leadership style will inspire readers, particularly those already smitten with her company’s colorful goods.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

Languages

  • English

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