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Title details for Purple Cow by Seth Godin - Available

Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin
Seth Godin
Audiobook
2 of 6 copies available
Borrow Listen to a sample Listen to a sample
2 of 6 copies available
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha

  • Creators

  • Publisher

  • Release date

    April 10, 2009

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781469089720
      • File size: 85775 KB
      • Duration: 02:58:41

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      May 1, 2003
      The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways--run-of-the-mill TV commercials, ads in the Wall Street Journal and so on--don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something"remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice--be outrageous, tell the truth, test the limits and never settle for just"very good"--is solid and timely.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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